Project Management Assignment
Understanding Project Management Structure and Leading the Project
Due to increased competition, there is an impetus for SWL to add more innovative and state- of-art entertainment. It has partnered with the local research institute, Virtual Lab, to explore the integration of Virtual Reality (VR) technology with theme ride. The research institute collaborated with SWL on using the theme from one of the Wonder Group" s most popular animation movies, Jungle Boy. The visitors will be wearing VR gadgets, immerge in the imaginary realism of being in the Borneo Rainforest, whilst riding a dragon to fight the invading devils. The integrated system will use the 3D imaging technology from Virtual Lab, and the most modern ride, which can spin in 360 degrees, supplied by Tron AG from Germany. This will be the first such ride in Asia.
SWL's management is excited about the ride" s potential and has decided to proceed with this project. It is called the Adventure of Jungle Boy Ride (AJBR) Project. Tron AG has been a regular ride contractor and supplier to the Wonder Group. They are very enthusiastic to be involved in this project.
The CEO, Jack Ng, has assigned the following SWL staff to form a project team:
1. Yourself, a Finance Manager who is appointed as the Project Manager due to your leadership quality. Besides project management and conducting coordination meetings, you are also responsible for liaising with government agencies, and items that do not fall under the domains of other team members.
2. Mr. Hashim, Senior Engineer from Ride Operations: He has deep knowledge in theme ride technology and operations. He is in charge of ride system related items such as installation, testing, training, etc.
3. Ms. Jane Tan: a Marketing Manager: She is in charge of the promotion of AJBR. As a member of a lean team, she also takes on the task of purchasing project items.
The ride system which cost 500 thousand Euro, is quoted and has to be paid in Euro.
Question-
(a) Appraise the SWL and the AJB Project on the seven (7) factors that influence the choice of Project Management Structure, and rate the level of each factor as low, medium or high.
(b) From your answers in Question (a), determine the most appropriate Project Management Structure for the AJBR Project. Discuss three (3) advantages to SWL by adopting this structure.
(c) As the Project Manager, you must do a preliminary project analysis. Identify four (4) major external stakeholders in this project (i.e. do not cite SWL management, staff and project team). For each stakeholder, describe the nature of AJBR's dependency on this stakeholder for the project to be successful, and discuss what the project team shall do to cater to the dependency.