Project -

ABC Pvt. Ltd. has been in the business of manufacturing computers and laptops since 2001. In due course of time, the company has succeeded in establishing its brand in urban markets through innovative marketing strategies and proactive leadership. With growth in its business, the company has witnessed its employee strength increase from a mere 100 employees to 1500 employees. The focus of the company has been on offering a limited range of quality products at lower prices. However, its popularity and focus on the urban markets has resulted in a restricted distribution network across the country.

However, with introduction of new products and technology in the market and increasing competition, the management of ABC Pvt. Ltd. is contemplating on ways to tackle these challenges. In this regard, the management organized a meeting to discuss about future prospects of diversification to ensure consistent growth. The management is also contemplating on implementing an efficient ERP system in order to streamline and integrate its processes. Based on these discussions, the management has prepared a list of questions that need to be considered by the company's decision-makers.

Consider yourself to be one of the decision-makers, provide your views and suggestions for the following questions.

1. Conduct a SWOT analysis of ABC Pvt. Ltd.

2. State the various competitive forces existing in the computer and laptop manufacturing industry as per Porter's approach to industry analysis.

3. State prospective diversification strategies that the company can adopt to gain a competitive advantage.

4. Consider that the company opts for expansion and diversification, which cooperative strategies can be adopted?

5. As the company plans to go in for ERP implementation, it has decided to form a project team for the same. Suppose you are on the panel to select the project manager who shall be heading this team, what are the skills you will look for in the ideal candidate?

6. According to you, which are the three ERP transition strategies that will be suitable for ABC Pvt. Ltd.? Justify your answer.

7. If the company management decides to undertake Business Process Reengineering, what do you think shall be the major enablers for the same?

8. With the emphasis of company management on improving and sustaining quality, which tools can ABC Pvt. Ltd. employ to assure quality in its processes and products? Explain each tool in context of ABC Pvt. Ltd. in detail.