Present a two page assessment comprising of a precise and critical evaluation of the article.
Evaluate the information presented in the article. Evaluate the article in your own words and what you think about it.
Article Title: "United States: UPS Wants to Help Customers Solve U.S.-Mexico Cross-border Trade Challenges. MENA Report (Jan 12, 2016)."
Abstract
UPS strengthened its cross-border services to help U.S. exporters capture new opportunities in Mexico, and Mexican exporters to increase trade with the U.S. The global logistics company aims to solve the complex problem of how to move freight and packages more efficiently and reliably on this important trade lane.
We reengineered and aligned our capabilities for more flexibility, reliability, visibility and simplicity, said Carlos Cubias, vice president of the UPS center of excellence. Shippers now have the same service options -- express, expedited or standard -- for all shipments regardless of size. In addition, UPS is the only carrier with delivery guarantees for LTL and package shipments when we are the customs broker.
Full Text
UPS strengthened its cross-border services to help U.S. exporters capture new opportunities in Mexico, and Mexican exporters to increase trade with the U.S. The global logistics company aims to solve the complex problem of how to move freight and packages more efficiently and reliably on this important trade lane.
The U.S. is Mexicos largest trading partner. Mexico is the United States second-largest export market (after Canada) and its third-largest trading partner. Every day, some $1.4 billion is exchanged in commercial trade between the U.S. and Mexico.
Growth in manufacturing and the middle class in Mexico, increases in ecommerce shipments and the rise in intermodal cross-border shipments between the U.S. and Mexico drove UPSs renewed focus on the trade lane. In 2014, UPS established a center of excellence for U.S.-Mexico trade. A team of experts evaluated and improved offerings, focusing on shippers needs.
We reengineered and aligned our capabilities for more flexibility, reliability, visibility and simplicity, said Carlos Cubias, vice president of the UPS center of excellence. Shippers now have the same service options -- express, expedited or standard -- for all shipments regardless of size. In addition, UPS is the only carrier with delivery guarantees for LTL and package shipments when we are the customs broker.
UPS has the broadest range of services between the U.S. and Mexico, giving shippers more flexibility of choice from one carrier.
With UPSs acquisition of Coyote Logistics in 2015, shippers gained Coyotes leading technologies for truckload services, giving customers the ultimate in visibility and confidence, Cubias added. UPS has seen nearly a 20% increase in customer requests for U.S.-Mexico cross-border movements.
Automotive, manufacturing, aerospace and high-tech are the priority industries UPS serves out of Mexico. Small and medium-sized enterprises in Mexico have a lot of opportunity to grow through exports and UPS has solutions to help them, said AgustnPicado, UPSs country manager for Mexico.
U.S.-to-Mexico trade includes the same industries. Growth of the Mexican middle class means in the future more volume will go from the U.S. to Mexico from the healthcare and retail industries.
The U.S.-Mexico trade lane is vibrant so UPS is investing ahead of market shifts, said Cubias. Shippers see trade between borders as complex, but we can help customers streamline and improve their supply chain. And, because we offer pickup and delivery service in every postal code across both countries, we provide true end-to-end service.
Citation reference for the article:
United States: UPS wants to help customers solve U.S.-mexico cross-border trade challenges. (2016). MENA Report, Retrieved from http://search.proquest.com/docview/1755957142?accountid=8289