Important information about Communication Skills

Managers at Blue Ridge Enterprise have been nearly unanimous in claiming that poor communication is costing the organization is lost business and lost time. For example, since 2001, Blue Ridge has lost 9% of its profits because of ineffective sales presentations, and as much as four hours a week have been wasted because of weak communication skills with supervisors, peers, and subordinates.

Prepare a proposal to the chief executive officer of Blue Ridge Enterprise, Andrea R. Martinez, outlining this problem and the steps you suggest to help solve the problem. Be sure to cite not fewer than three references that you would use to support your case.