Please read the case and in NO MORE than 4 pages (excluding the cover page, references and appendices) respond to the following questions.

Case Study - Unilever in Vietnam - The "Perfect Village"Initiative

1) (a) What were the key elements of Unilever Sustainable Living Plan (USLP)?

(b) Why did it make sense for Unilever to be doing this?

2) How convincing do you find the "business case" for Unilever adopting the Perfect Village model in rural Vietnam? Why?

3) (a)What do you see as the likely challenges and risks in scaling up the PV model within Vietnam?

(b)How could Unilever address these? You must include any references used for your answers according to APA guidelines.

Any tables, diagrams or figures must be included in an appendix - DO NOT insert them in the main text.