(Answered) Pitt amp koufopoulos 2012 define the enterprise resources

Management Studies

Pitt & Koufopoulos (2012) define the enterprise resources into tangible and intangible and include under the latter they include certain resources such as brand names and technical patents.

Now, from this perspective, do you consider that Colgate Palmolive has or possesses such valuable assets and, if so, how do you think the same can drive or support their strategic plans? If not, why do you think that is?

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