Part of being a keen strategist is to be prepared to sell yourself in the competitive industry or field of interest. Remember, you are the product to the one who is interviewing you for the next step in your career. One way to sell the product (you) is to reflect upon where you currently are in your career through a Personal SWOT analysis.

The Personal SWOT analysis template has some ideas for you to drawn from to get you started. You might want to strive to have at least five (5) items to list in each of the four quadrants.

After completing the SWOT analysis, create an Outcome List in how you plan to transform at least two Weaknesses into Strengths, and at least two to transform from Threats into Opportunities. You will also need to include benchmarks (timelines) as to when you will start and complete each task.

Learning Activity Checklist:

Review the Unit 2 videos from the Webliography section on SWOT analysis where Dr. David Furse discusses "What is a SWOT analysis?" and Erica Olsen shows you "How to do a SWOT analysis."

View the Learning Activity presentation.

Perform a Personal SWOT analysis using the Personal SWOT analysis template.

Transform your weaknesses into strengths and provide at least two items to work from for your Outcome List. Include the benchmark timelines as to when you will start and complete the task.

Transform your threats into opportunities and provide at least two items to work from for your Outcome List. Include the benchmark timelines as to when you will start and complete the task.