Part A

Case Study 1: Google: who drives the strategy?

Case Study 2: Google Inc.: What's the Corporate Strategy?

Questions.

1. You are a strategy consultant for Google who has been asked to review its mission and long-term direction at the beginning of 2013. Taking into account Google's recent expansion and strategy decisions, evaluate its current mission and how it addresses its sense of mission and recommend what changes, if any, you would present to the triumvirate.

2. Critically analyse the characteristics of Google's strategic decision making process in developing innovation capabilities drawing on the key actions and choices of its strategic leadership.

PART B

In Part B, we require you to write an essay on the following topic.

Essay Topic:

1. George (2000) argues that emotions play a central role in the leadership process, and that emotional intelligence contributes to the effectiveness of leaders.

2. Critically examine the importance of emotional intelligence for transformational leaders and suggest ways in which organisational leaders can become more emotionally intelligent.