Part A: Short Answer questions:
1. Describe the difference between IS and IT.
2. List two benefits that an ERP offers to implementing organizations.
3. What are the 4 strategic uses of IT and give an example of each.
4. Explain how the Internet cat used to exploit cognitive surplus.
5. Give an example of a long-tail product and briefly explain why it is considered "long tail".
6. List three of the arguments for why the Internet makes you dumber made by Nick Carr.
7. How can the consumerization of IT impact a company's EA?
8. Companies often begin their migration to the (loud by assuming that this will reduce the cost of their IT. What other benefits does moving to the Cloud offer?
9. Explain what Dr. Omar El Sawy is trying to convey in the graphic below. How does this affect you as a businessperson?
Part B: Mini-Case Analysis :
Mini- Case: Murthy technologies
1. Ms. Schultz realizes that all IT investment decisions need to start with an understanding of her firm's business drivers. She has heard that there is a comprehensive approach to understanding business models called the Business Model Canvas. She has asked that you please perform a Business Model Canvas analysis for Murthy Technologies.
2. Dr. Murthy is fond of saying that "it is an N=1 and 14=6 world today". Ms. Schultz has no idea what this means. Help Ms. Schultz to understand by explaining the concept and how it might impact Murthy Technologies.
3. While Ms. Schultz is getting very little sleep, Dr. Murthy is getting even less because he worries that proprietary information is leaking to the outside world. His immediate reaction is to place draconian controls on his data in order to stop undesirable outflows. Is this the right approach? Is there an example of how another company effectively handled this problem (Ms. Schultz vaguely remembers a case study from her Pepperdine days)? Please explain your answers.
4. There is a great wealth of expertise within the company, but Dr. Murthy worries that "we don't know what we know". How can Ms. Schultz help capture and organize this expertise? What are two potential challenges to achieving this outcome?