Part 1-

Case Study- Amazon Shuts Free Speech Doo on Pedophile Book.

1. Do you agree with Amazon's first or second decision?

2. Where should Amazon draw the line on distributing books that contain questionable content?

3. What do you think of Amazon's public relations posture in this case?

Part 2-

Case Study- Researching a Position for Alan Louis General.

Questions

1. What kind of communications program would you launch to accomplish Rapcorn's objectives?

2. What would be the cornerstone-the theme-of your com-munications program?

3. What would be the specific elements of your program?

4. In launching the program, what specific steps would you follow- both inside and outside the hospital-to build support?

5. How could you use the Internet to conduct more research about area hospitals and residents' perceptions of the care at these hospitals? How could you use the Internet to research the effec-tiveness of the communications program you implement?

Part 3-

Case Study- They're Heeere!

Questions

1. Would you let 60 Minutes in?

2. Would you let them film the press conference?

3. Would you let them film the cocktail party?

4. Would you let them film a separate interview with the presi¬dent?

5. Would you change the format of the party?

6. How does the American Bankers Association (ABA) deal with the media today? Visit its online press room. What resources can members of the press access on this site? How does ABA make it easy for reporters to make contact?

Part 4-

Case Study- Ronald McDonald's Brush with Antisocial Media.

Questions

1. What do you think of McDonald's social media strategy in general?

2. How would you charactenze McDonald's handling of the racist tweet?

3. What would you have done differently relative to the #McDStones controversy?

Part 5-

Case Study- Consultant Drops F-Bomb, Chrysler Drops Consultant

Questions

1. How do you feel Chrysler handled the tweet controversy?

2. What new internal client rules would you enforce were you the CEO of NMS?

3. Should social media report to marketing or public relations? Why?

4. What are the larger lessons here for any public relations professional?

Part 6-

Case Study- Anthony Weiner Texts His "Anthony"

Questions

1. Had you been Anthony Weiner's public relations advisor, what would you have counseled him prior to going public about the tweets?

2. What general advice relative to social media communicating would you offer anyone in the public eye?

3. Do you think Anthony Weiner can make a political comeback? If he came to you with that question. what would you advise him?