Paper Inclusions

• This paper should include: a market overview, key trends, segmentation and basis for segmentation.

• You should also include the key target markets and a clear positioning strategy explaining how the car is positioned compared to competitors.

• Be clear to explain how the brand can be introduced into an already crowded market and how the promotion strategy will support the overall launch of the car in Australia.

• 2000 words maximum

• Chicago 16 references style

The Tata Nano - Questions

The outcome of the Indian launch of the Tata Nano has been subject to much analysis and review over time. Imagine that Tata Motors wished to launch the car in Australia - using relevant models and theory, recommend an appropriate launch strategy.

Your paper should clearly address the following:

• Assessment of trends and key issues likely to affect the market.

• Recommended positioning strategy.

• Suggested launch strategies and actions.

Attachment:- Tata-Nano-Case-Study.pdf