Organizations are seeking the answers to questions associated with the success of a new product performance in the multi-faceted business environment. The big corporate leaders across the world are trying to recognize the next big thing
Different corporate all over the world aim for higher profitability and growth and therefore are adapting the tools and techniques which are found to be slightly different than its less successful counterparts. Organizations are under extreme pressure of the heavy competition to deliver innovative products to sustain their market share and position. What is observed in reality is that a lot of new product and services fail and thus changes the definition of innovation to be as a disaster.
There are many factors that have an effect on the success of the product development but the most important amongst all is the lack of consumer involvement to support the development of product and innovations. Besides this the knowledge of the level of consumer involvement in the process should also be emphasized as it is a critical factor.
Prepare 17500 words project paper on given topic "New product development process: a contemporary overview"
(1) Executive Summary
(2) Aims and Objectives
(3) Introduction
(4) Literature Review.
(5) New Product Development Process
- Developing Innovation
- Rise of Innovative Consumer
- Innovation Environment
(6) Generation of an Idea
(7) Idea Screening
(8) Research Process
(8.1)Failure of Research or Failure of NPD Process
(9) Concept Development and Product Testing
(10) Business Analysis
(11) Marketing and Commercialization
(12) Empowerment or Exploitation: Consumer`s Perspective
(13) Innovation: Succeeding where others Fail
(14) Role of Internet in NPD Process
(15) Companies without Involving Consumers
(16) Conclusion
(17) References
(18) Bibliography