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On the individual basis, prepare a business plan to start a specialty coffee joint at an appropriate “chic location” in Singapore. Business plan has to be well written so that Angel Investors may consider investing in your business.

Background
Singapore has witnessed an opening of many international coffee café chains and followed by the rebranding of the local coffee-sock kopi places in last decade.
In last two years, Singapore coffee scene is again evolving with the opening of specialty coffee joints. These coffee joints are unique in nature as they try to make coffee making into an art form by engaging their customers’ five senses. Some of these specialty coffee joints are:

a. Chye Seng Huat Hardware (150 Tyrwhitt Road)

b. Liberty Coffee (131 Rangoon Road)

c. Forty Hands (Blk 78 Yong Siak Street #01-12,

d. Tiong Bahru Estate)
Smitten (60 Robertson Quay #01-11, The Quayside)

One of the major success factors of these speciality coffee joints is their location – they have been set up in the “chic locations” of Singapore. On the promotional front, they tend to attract a lot of free media coverage because of their quirkiness. Additionally, the owners of these joints know how to leverage on social media to do self-promotion. All these factors help to make their coffee joints attractive to the cosmopolitan customers.

1) Executive Summary
Note: In this section, summarize the main messages from each of the sections below and the viability of the business plan. Thus, it is the most significant page of the report for potential investors and partners.

2) The Business Concept
Description of Business and its Unique Selling Point Goals and Potential of the Business Milestone Schedule

3) Research and Analysis
Target market Market Size and Trends Competitive Analysis using SWOT

4) Marketing Plan
Place – The “chic-ness” of the location to set up this business Pricing Strategy Promotion Activities

5) Organisation / Management

5.1) Legal Structure of the Business

5.2) Personnel Requirements and Perceived Gaps

6) Financial Analysis

6.1) Projection of Financial Statements for 3 years.

6.1.1) Income Statement (1st Year in Monthly Basis; 2nd to 3rd Year in Quarterly Basis)

6.1.2) Cash Flow (Quarterly Basis)

6.1.3) Balance Sheet (Yearly Basis) Break-even Analysis using Graphical Method

7) Investment Proposal

7.1) Sources of Capital Funding: Proportion of Debt & Equity

7.2) Expected Financial Returns: Valuation, NPV and IRR {Assumptions: Cost of debt = 5%, Cost of equity = 10%, Tax rate = 17%}

7.3) Total Capital Required from Angel Investors & Percentage Shareholding Offered.

Project Management, Management Studies

  • Category:- Project Management
  • Reference No.:- M9846

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