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Management Studies

Now pick a product category, like automobiles, athletic shoes, beverages, or health and beauty products. Then think about which products in that category would appeal to each of the clusters generated by your ZIP code search.

For example, a car that appeals to a cluster titled "Young Bohemians" may not be the car of choice for the cluster "Pools and Patios." If your search generated only one cluster type, you may wish to enter other ZIP codes for your area of town or for your region.

• Create a perceptual map for the product you chose. Write a short statement that describes the overall position of each product with an explanation of why you located it where you did on the perceptual map.

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M92021364

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