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McDonald's Corporation operates the largest fast-food restaurant chain in the United States and the world. It produces such famous foods as the "Big Mac" hamburger, chicken "McNuggets,"the egg "McMuffin," French fries, shakes, and other foods. A McDonald's survey showed that 22 percent of its customers are "Super Heavy Users,"meaning that they eat at McDonald's at least 10 times a month, and usually more. Super Heavy Users make up approximately 75 percent of McDonald's sales. The survey also found that 72 percent of McDonald's customers were "Heavy Users,"meaning that they ate at McDonald's at least once a week.

Jazlen Bradley consumed McDonald's foods her entire life, during school lunch breaks and before and after school, approximately five times per week, ordering two meals per day. When Bradley was 19 years old, she sued McDonald's Corporation for causing her obesity and health problems associated with obesity.

Plaintiff Bradley sued McDonald's in U.S. district court for violating the New York Consumer Protection Act, which prohibits deceptive and unfair acts. She alleged that McDonald's misled her, through its advertising campaigns and other publicity, to believe that its food products were nutritious, of a beneficial nutritional nature, and easily part of a healthy lifestyle if consumed on a daily basis. The plaintiff sued on behalf of herself and a class of minors residing in New York state who purchased and consumed McDonald's products. McDonald's filed a motion with the district court to dismiss the plaintiff's complaint. To which ethical school of thought does McDonald's belong?

Project Management, Management Studies

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