(Answered) Marketing management individual essay guidelines

Management Studies

Marketing Management

Individual Essay Guidelines Words 1500

• Choice of Topic from the subject outline more marks if they choose a specific topic and relate to specific brands or companies.

• Discussion on theory maximum 30%

• Students need to apply the marketing concepts in real life business cases.

• Students get top marks if they give examples of brands or companies using marketing concepts to pursue their business.

• References Harvard style

• General presentation of the essay with headings and subheadings.

• Research atleast 2 to 3 articles on the topic

• Students need to submit a soft copy on BB and hard copy by due date.

Topic

1. To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.

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