Mapping and Evaluating the General External Ecosystem of an Industry - Economic Sector

In this Shared Activity, you will conduct research and perform critical analyses of the general external ecosystem, including a detailed stakeholder analysis, of the organisation that you are studying (Johnson & Johnson).

Note: The work you do for this assignment will be incorporated into your Final Project.

To prepare for this Shared Activity:

- Review the Readings and, in particular, examine the Scanstep framework in Pitt and Koufopoulos (2012: Chapter 2).

- Review the Tools for Your Strategic Thoughts document and consider how to best deploy them. You are not required to use the pre-designed templates, but you will be responsible for a robust and complete analysis with implications clearly stated.

To complete this Shared Activity:

- Conduct a thorough and well-argued general external ecosystem analysis for the industry of the organisation you have chosen (Johnson & Johnson).
o Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
o Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.

- Conduct a thorough and well-argued stakeholder analysis for the industry of the organisation you have chosen (Johnson & Johnson).
o Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
o Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.

- You may want to attach either a worksheet or other table or visual as part of your analysis.