Management Information Systems assessment and Discussion Problem

Question 1

Which of the problems associated with data in database design is the most important to organizations? Explain your choice.

Question 2

Databases require both a physical and conceptual model. Compare these models. How do they differ?

Question 3

What is the relevance of data mining in organizations?

Discussion Problem

Imagine that you are hired as a CIO of a quickly growing retail chain with an online presence. You have growing transactional databases but want to build a business intelligence infrastructure. You also have various departments within your company with databases such as marketing, customer service, accounts payable, sales, and accounts receivable.

Two to three paragraphs:

1. What would your proposed business intelligence infrastructure consist of?

2. Justify your decision, discuss its pros and cons.