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You’ve been approached by editor of Gentlemen’s Magazine to perform a research study. The magazine has been unsuccessful in attracting show manufacturers as advertisers. When the sales reps tried to make safe advertising from shoe manufactures, they were told men’s clothing stores are small and dying segment of their business. Because Gentlemen’s Magazine goes chiefly to men’s clothing stores, the manufacturers consistent that it was, therefore, not a good vehicle for their advertising. The editor thinks that a survey (through mail problemnaire) of men’s clothing stores in United States will probably demonstrate that these stores are significant outlets for men’s shoes and aren’t declining in significance as shoe outlets. He asks you to make a proposal for the study and give it to him. Make the management-research problem hierarchy which will aid you to create a specific proposal.

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