problem 1: What do you mean by the term database marketing?
problem 2: What are the benefits of database marketing? State its limitations in Indian context.
problem 3: prepare a note on the data warehousing.
problem 4: prepare a detailed note on the term data mining.
problem 5: ‘Information Technology has been extremely instrumental in making CRM effective’. Describe with exs.
problem 6: Narrate the significance of customer database in relationship marketing.
problem 7: Describe the different sources and types of data in detail.
problem 8: What would you measure in database marketing of a new generation bank in India?
problem 9: List out the five significant ways of using the database for a public utility service firm lie Reliance infocomm.
problem 10: Narrate the significance of technological ship marketing. List its benefits over other forms of relationship.