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problem 1: What do you mean by the term database marketing?

problem 2: What are the benefits of database marketing? State its limitations in Indian context.

problem 3: prepare a note on the data warehousing.

problem 4: prepare a detailed note on the term data mining.

problem 5: ‘Information Technology has been extremely instrumental in making CRM effective’. Describe with exs.

problem 6: Narrate the significance of customer database in relationship marketing.

problem 7: Describe the different sources and types of data in detail.

problem 8: What would you measure in database marketing of a new generation bank in India?

problem 9: List out the five significant ways of using the database for a public utility service firm lie Reliance infocomm.

problem 10: Narrate the significance of technological ship marketing. List its benefits over other forms of relationship.

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M93068

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