Learning outcomes -

This table lists the learning outcomes for the subject and shows how they are linked with the assessment.

1. Describe and appraise a variety of practical research methods relevant to business research.

2. Identify a problem, core issue or objective relevant to the professional workplace as a research topic.

3. Source relevant literature and other information for the research project.

4. Identify relevant stakeholders and source relevant information.

5. Develop a project proposal and present and justify the planned project to key stakeholders.

6. Design and undertake research using appropriate methodology.

7. Develop and write a substantial research project report.

There are four distinct phases in the project:

1.  Phase 1: Orientation and selection of topic

• Identify a suitable topic for the project. For some inspiration you may want to have a look at some of the topics that have been used by other MBA students for previous projects (see Appendix A in the MBA Project learning materials).
• Please note that if you want to graduate with an MBA specialisation, you are required to complete the project in the area of your specialisation as the project is an intrinsic part of the specialisation.
• Undertake directed reading on case study research or action research relevant to the project.

2. Phase 2: Development of project proposal

• Develop a project proposal and communicate with your project adviser to fine tune the project proposal to an acceptable standard.
• Submit the project proposal to AIB and obtain AIB's approval before starting work on your project.

3. Phase 3: Data collection and analysis

 • Collect data for the project in a systematic and ethical manner.

• Analyse the data to identify themes and findings.

4. Phase 4: Development of project report

• Write the draft project report.
• Submit the draft project report for comment and feedback.
• Re-work and improve the project report.
• Submit the project report to AIB.

Project report-

Individual assessment items:

1.  Project proposal  

The project proposal should be 1500 words in length (plus or minus 10%). The structure of the project proposal is set out in the section 'How to structure the project proposal' and an example of a project proposal is available as an Appendix in the MBA Project learning materials.

You will have your project approved (and ethics approved) and will receive feedback on your proposal. You can't start work on the project report until you have received both approvals. You are strongly advised to use any feedback to improve your project report.

Attachment:- Assignment.rar