Learning Activity #1

Stakeholder Role Play Our focus this week is on the interaction of a business organization and its stakeholders. Assume the role of a consumer stakeholder; you are to: 1) identify 3 personal, moral values that you believe are important; 2) identify 3 ethical values you would expect from a business; and 3) identify and briefly discuss 1 example of what constitutes ethical behavior and 1 example of what constitutes unethical behavior on the part of a business organization.

Learning Activity #2

Business Reputation: Valuable or Valueless Many business organizations consider their greatest asset to be their good name or reputation. On the other hand many business organizations put the importance of a good reputation on the back burner choosing to focus on what they consider more pressing, day to day urgencies.

Which of these positions do you agree with and why?