Learning Activity #1

Now is the time to select a strategy (FINALLY!!), but before you identify a specific strategy to implement, you have to create a few alternatives to choose from. During the previous week you identified the generic strategic direction for Southwest airline. It is now time to identify specific alternative strategies for implementation. Based on the strategic direction that you identified in Week 4, create 2-3 strategic alternatives, i.e., actual strategies that the organization should pursue. Keep in mind that these alternatives MUST fit under the umbrella strategic direction you identified last week. Be sure to fully explain each alternative and why its a good possibility including supporting rationale.

Learning Activity #2

Use the QSPM tool to review the alternatives identified this week in Learning Activity #1 to identify just ONE strategy to move forward (please include the QSPM in your response). Provide a detailed explanation of the ONE strategy identified using this tool and explain why that strategy is critical to the organizations future success; be sure to use the data from previous weeks to support your explanation.

Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.

Information on QSPM http://www.mba-tutorials.com/strategy/230-quantitative-strategic-planning-matrix-qspm.html