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John Pemberton was a lieutenant colonel in the Confederate Army, who became addicted to morphine after its use as a painkiller from a chest wound. Resuming civilian life as a pharmacist, he experimented with coca in 1866 to create an opium-free elixir. Today, the world knows “Everything goes better with Coke”. Explore the Coca-Cola Journey and answer the following questions.

How do you get to their most current fiscal year end to answer these questions? Follow this thread after you click on the hyperlink. Investors=>Financial Reports & Information=>Annual & Other Reports=>10-K. The most current fiscal 10-K will be listed first. You may open the 10-K in different formats. I like the PDF, since it is easy to search. Answers to questions 1-6 are located in Item 8. All of the numbers in the financial statements for The Coca-Cola Company are listed "in millions". Correct answers to questions 1-6 will have the amount AND "in millions". (This is the same as having multiplied the number by 1,000,000.) The formulas for ratios are located in chapter 9 of the textbook and Power Point. Correct answers to ratios include the correct format and two decimal places. Questions 9 and 10 are extra credit. (Hint-You will also need the next to most current 10-K to answer these questions.)

What is the amount for Total Assets at the end of the current year?

What is the amount for Total Assets at the end of the year prior to the current year?

What is the Total Revenue at the end of the current year?

What is the Total Revenue at the end of the year prior to the current year?

What is the Net Income at the end of the current year?

What is the Net Income at the end of the year prior to the current year?

What is the Return on Assets Ratio for the current year?

What is the Assets Turnover Ratio for the current year?

What is the Return on Assets Ratio for the year prior to the current year?

What is the Assets Turnover Ratio for the year prior to the current year?

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