JetBlue is a discount airline in the United States that has been successful in a tough industry. Your assignment is to research JetBlue and discuss its strategy using the framework presented in Hambrick and Frederickson’s article (shown below).
A) Be sure to identify each of the 5 major elements of strategy for JetBlue.
B) Show me that you understand strategy and specifically the framework; I’m asking you to use Analysis, Not description, Not summary, Not opinion.
C) Effective, concise expression of your thoughts.
D) You should have a heading for each of the 5 major elements of strategy and discuss the appropriate part of JetBlue’s strategy under each heading.
5 Page Paper-Double spaced, approximately 1 pg per strategy + References.