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JetBlue is a discount airline in the United States that has been successful in a tough industry. Your assignment is to research JetBlue and discuss its strategy using the framework presented in Hambrick and Frederickson’s article (shown below).

2473_5 elements of strategy.jpg

A) Be sure to identify each of the 5 major elements of strategy for JetBlue.

B) Show me that you understand strategy and specifically the framework; I’m asking you to use Analysis, Not description, Not summary, Not opinion.

C) Effective, concise expression of your thoughts.

D) You should have a heading for each of the 5 major elements of strategy and discuss the appropriate part of JetBlue’s strategy under each heading.

5 Page Paper-Double spaced, approximately 1 pg per strategy + References.

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  • Category:- Essay
  • Reference No.:- M92710

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