Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Strategic Management Expert

Read the following case and answer the following

GM Europe Gets Traction 

It actually turned a small profit last quarter, but it's not out of the ditch yet there was a time when the execs at General Motors Corp. could expect nothing but trouble from their European operations. GM Europe piled up $3.9 billion in losses over the precedent five years, a result of lacklustre styling, quality problems, and high labour costs. But now the beleaguered Detroit auto maker is at last getting some traction on the other side of the Atlantic. GM Europe, which comprises the German Adam Opel unit and Swedish Saab, posted a $36 million operating profit in the second quarter of this year, on sales of $8.5 billion. Analysts anticipate GM Europe to just about break even this year.

That's just one sign GM Europe Chairman Frederick A. "Fritz" Henderson's restructuring plan -- GM's second in four years is finally yielding dividends. Opel and its sister company, Vauxhall Motors Ltd., have successes to brag about. The latest generation $19,600 Astra compact, introduced in 2004, is closing in on the VW Golf in race for title of best-selling car in Europe, and the new $24,000 Zafira compact van is off to a strong start. These new models -- along with strong sales of Korean-made Chevrolets -- nudged up GM's share in Europe to 9.7% in third quarter, from 8.6% three years ago.

Next year, GM will launch an Astra convertible, an athletic-looking crossover sport-utility vehicle called the Antara, and a Corsa subcompact to replace a boring model that lost out to sharper-looking competitors. "The products coming to market now and those in pipeline show the true spirit of GM," Vice-Chairman Robert A. Lutz told the crowd at Frankfurt Motor Show on Sept. 12.
After losing $2.5 billion in North America in the first half of year, GM sure could use a pickup in Europe. But don't call this a full-fledged turnaround yet. GM is challenged by resurgent French carmakers PSA Peugeot Citroën and Renault, fast-growing Toyota (TM), and Korean upstart Hyundai.

What's more, the American giant is weak in the luxury market. "The second-quarter profit is nice, and it's a start," says Henderson, who successfully patched up Isuzu Motors Ltd. (ISUZF) and stanched the bleeding in GM's Latin American business. But, GM's Mr. Fixit adds, "We have a lot more work to do."

EDGY GOOD LOOKS 

At least Henderson can count on spruced-up models to rev sales. GM had been losing ground in Europe since the mid-1990s due to slipping quality and dull Page 3 of 4 styling. But quality is up across the board, according to J.D. Power & Associates, and the styling on the new Astra compact -- which has a sporty stance sculpted with a dash of avant-garde edginess -- has won converts. The 240-horsepower Astra OPC performance car also has added spark to GM's image.

The launch of the new Astra Twin Top convertible -- a popular segment the company joined late -- could drive sales of the Astra to well over 500,000 next year, says GM President Carl-Peter Forster, the executive who initiated the face-lift for the European line up. That's 25% higher than the previous generation sold in its previous year.

The car has the Astra's edgy looks and a hard top that automatically retracts at the push of button.

One area to watch is GM's efforts to promote Cadillac in Europe, where sales of the luxury marque number only a few thousand. Cadillac will have a serious European entry next spring with launch of the BLS, a new midsize sports sedan with brash American styling and the lithe frame and diesel engine Europeans crave. Says GM'S

Forster: "We have to build the brand step by step." If GM can sustain its momentum in Europe, it may generate enough profit to build the brand even faster.

Source: Businessweek

problem1. Identify key internal and external factors impinging on GM in Europe.

problem2. Select 2 objectives from the case and discuss how SMART they are.

problem3. Identify key strategies pursued through GM in Europe and use material from the case to support your answer.

problem4. describe potential measures that GM could undertake to address key internal and external factors.

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M96540

Have any Question? 


Related Questions in Strategic Management

Assignment briefdevelop an annual report for a company of

ASSIGNMENT BRIEF Develop an Annual Report for a Company of your choice. From a technological point of view, the "internet" is all the computers in the world that are connected, including the technologies as well as the w ...

We understand how valuable swot analysis is for strategic

We understand how valuable SWOT Analysis is for strategic decision-making and marketing audits. Valentin (2001) considers SWOT analysis as an instrument to look for ways for maintaining a profitable fit between the ventu ...

Assignmentpart 1strategic managementcase study 6-ikea case

Assignment Part 1 Strategic Management Case Study #6-IKEA (Case Study Info at bottom of the document) Research and prepare a 7- to 8-page report in a Microsoft Word document concerning the following situation: The IKEA c ...

Assignment strategic management and strategic

Assignment: Strategic Management and Strategic Competitiveness Choose one public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and E ...

1 how does descriptive research differ from other kinds of

1. How does descriptive research differ from other kinds of research strategies, such as correlational, experimental, and quasi-experimental research? 2. What is a cross-sectional survey design, and how does it differ fr ...

Module 4 - slpstrategy implementation and strategic

Module 4 - SLP Strategy Implementation and Strategic Controls Simulation In Module 4, you will continue with the CVP analysis you completed in the Module 3 SLP. Scenario Continuation: It is still January 2, 2012. You hav ...

Individual practical assignmentpart 1 introductionyou will

Individual Practical Assignment Part 1. Introduction You will be acting as a consultant for KLA TENCOR CORPORATION assigned to offer your top management team a set of recommendations that will sustain and improve the fir ...

Imagine that you are the ceo of a successful domestic

Imagine that you are the CEO of a successful domestic company. In the last 6 months, many potential clients in foreign countries have expressed a desire to conduct business with you. You know that in order for your compa ...

Strategic managementwritten case analysisthis project

Strategic Management Written Case Analysis This project culminates what you have learned in the class and requires you to perform a CONCISE, CHART DRIVEN strategic analysis for a company of your own choosing. This analys ...

Assignment yahoo and amazon building a competitive

Assignment: Yahoo and Amazon: Building a Competitive Advantage Review Case 21 "How Amazon.com became the leading online retailer by 2011", and Case 23 "Is Yahoo!'s business model working in 2011?" located in the textbook ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen