Instructions:

Strategic Management

1. Students are required to cover all stated requirements.

2. Your answer must be submitted via Turnitin.

3. You need to support your answers with appropriate Harvard or APA style references.

4. The Business plan should not be more than 2,000 words, excluding table of contents, references and cover sheet.

5. Only include information in your appendixes that has been directly referred to in the body of your document.

Assignment Task

Assume, you are planning to start up a business of your choice. Please prepare a 5 year business plan with following headings Executive Summary Business Environment Vision, Mission and goals Products and services Business, organisation and finance structures Strength, Weaknesses, Opportunities and Threat (SWOT) analysis Premises, plant and equipment Information systems and telecommunications Intellectual property, licences and memberships Insurances Goals, milestones, strategies Goals and milestones Marketing Sales Customer management and retention Pricing Suitable business strategy Business competition

The industry Target market Market competition Influence of Five forces Financial forecasts Set-up costs Profit and loss forecast Cash flow forecast Balance sheet forecast Break-even analysis

You should aim to include a minimum of 6 references (more is better), of which some should be peer-reviewed academic journals. However, this is a short assignment, with a real-world focus, so extensive referencing is not required. The following guidelines are to assist you with presentation and layout: . Cover page should include name, student number, unit number, unit name, assessment number, assessment name, and date .

Use Arial, Calibri, or Tahoma, 12 pt font . Double spacing . Double justification of text. Headers and footers on all pages other than the cover page - headers and footers should contain your name and student number, the unit number and name, and a page number