Instructions

Information and data is a critical resource. Maintaining and managing data is a key function in business. However, data integration across and throughout the company is critical. If the sales, accounting, human resources and other departments need data, then that data should be available to all other departments. Everyone who uses this data should have the tools to access that data when they need it.

This is where enterprise systems (ERP - Enterprise Resource Planning) prove invaluable. ERP bridges the gap among departments and information users and it cuts costs, thereby adding to the bottom line. However, such integration is easier said than done.

What's the solution? Cloud based enterprise resource applications! Many companies, both small and large, are now using cloud computing because it's an efficient and cost effective way to manage data and information. Cloud computing allows companies to customize applications to suit their individual needs for much less money than it would cost to develop these applications in house.

As a result, such information has moved to virtual databases and services on the cloud, allowing immediate and easy access to all employees involved.

Read the assigned case - Customer Relationship Management (CRM) Heads to the Cloud - at the end of Chapter 9 in your textbook. You should plan to use at least one additional resource for this assignment.

Prepare a Power Point Presentation addressing the following points regarding CRM computing:

•What types of companies are most likely to adopt cloud-based CRM software services and why?
•What companies might not be well suited for this type of software?
•What are the advantages of using cloud-based enterprise applications?
•What are the disadvantages of using cloud-based enterprise applications?
•What management, organization, and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?

Requirements

•The minimum length requirement is 10 PowerPoint Slides; the maximum number of slides is 15 slides. This would not include a Title slide and an ending Reference Slide.

•Include an introductory slide that properly introduces the topic.

•Include a slide that states the objectives of this presentation.

•Include a Summary slide that effectively concludes the presentation.

•The last slide should be a Reference slide that gives your sources in APA format.

•Remember that Power Points should be concise. Avoid a lot of text. You are addressing the main points. Use the speaker's note to provide additional verbiage to explain your slides.

•Your slides must have a logical and sequential flow of relevant information.

•A minimum of two outside sources are required in addition to the textbook case.

?Note: WIKIs, such as Wikipedia, are not allowed. They are not credible resources. For example, I could put information on Wikipedia about how to perform heart transplant surgery, but I am not a heart surgeon. Would you want to use my information?

IMPORTANT NOTE: Your presentation should not exceed 10 MB. If your presentation is over 10 MB you will not be able to submit your file in Canvas.

Copy and paste these questions into a Word document so you can insert your responses directly under each question. Name your file Unit 3 Review and include your last name in the file name. (Smith U3 Review)

You should work on this assignment as you go through the assigned readings and chapters in your textbook. Avoid copying directly from the text. Your responses should be in your own words, with your own thoughts, opinions, interpretations, examples, and conclusions.

If you take information from the text (and you will), you must cite the book as your resource. If you take text directly from our book, you must put this text in quotation marks and cite our book as your resource.

Chapter 9

1. Enterprise systems integrate data and information and support business processes. Identify three accounting and financial processes that enterprise systems support.

2. In one paragraph, explain how enterprise systems provide value for businesses.

3. Customer relationship management involves the interaction with customers in sales, marketing and service. Explain how CRM helps a company to maintain a competitive advantage, especially in a global market.

4. How do companies use Social CRM?

Chapter 10

5. Define the term E-Commerce.

6. E-Commerce has grown rapidly. Explain these two terms that apply to E-Commerce: ubiquity and global reach.

7. Define the term digital goods. Identify one item that you have purchased or obtained digitally over the last year.

8. Name and describe the three categories or types of electronic commerce.

9. Explain what is meant by the term "wisdom of crowds." How does this relate to marketing?

10. Explain how the "social graph" or social relationships affect marketing and e-Commerce.