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You are marketing manager interviewing for new job at the large low-price retailer. You understand that being well ready for the interview provides you better probabaility of being offered job, so you decide to company also some of the company's future marketing ideas.

One of the company's ideas is to phase out its renowned brand names and introduce more store brands.

In the discussion, describe pros and cons of this marketing idea suggested by company from both financial and nonfinancial perspective.

Project Management, Management Studies

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