In groups of no more than three students you are to select a superior-performing (industry above-average performance) firm (Any company except FLIGHT CENTRE) that is listed on a stock exchange and provide background information on the firm and the major industry it competes in. Using Porter's Five Forces framework, examine the competitiveness of the firm's industry. Examine the distinctive features of the firm's business-level and corporate strategy throughout its history that are the major reasons for the firm's superior performance. Guided by strategy Gurus (Porter, Mintzberg), what would you propose to ensure strategy making is improved in the future? As a consultant to the firm, what would you have advised the firm for developing new capabilities to adapt to the changing industry environment?

The company: coco-cola

Examine the distinctive features of the firm's business-level and corporate strategy throughout its history that are the major reasons for the firm's superior performance.