Imagine you and a partner have joined together in a newly formed business venture that has the potential to be successful in providing a needed service or pleasurable activity. This new business venture also has the potential to earn you and your partner a good return on your investment. As a part of your partnership, you agree that writing a mission and purpose statement or credo will be helpful for public relations.

An example of a new business venture might be one of the following:

A coffee or cigar emporium

An ice cream parlor

An appliance store

A specialty food store

Your business credo should contain the following responsibilities:
Responsibility to your customers
Responsibility to your employees
Responsibility to your community
Responsibility to investors
Responsibility to other identified stakeholders

What would your mission statement say? What values would you include?

Write a 2- to 3-page essay in which you do the following:

Describe your new business.

Create a mission statement for the business that considers the factors listed above.

Explain how the mission statement is a guide for evaluating potential ethical issues, managing ethical risk, and instilling a strong sense of ethics in both owners and employees.

Use information from the readings, outside research, or other valid sources to support your views and ideas.

Must be in APA format.