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I. CASE FOR CRITICAL ANALYSIS - EMMA'S PARLOUR

QUESTIONS -

1. At what business stage is Emma's Parlour? At what stage is her web-based organic tea business? What synergies exist between the two businesses? How critical do you think those synergies are to the success of each business?

2. How does Emma Lathbury fit the profile of the typical entrepreneur? Which of those traits are likely to continue to serve her well, and which might be counterproductive at this stage of her business?

3. After listing the pros and cons for each of Emma's options and considering her personality, which course of action would you recommend?

II. ON THE JOB VIDEO CASE - URBAN ESCAPES: MANAGING SMALL BUSINESS START-UPS

QUESTIONS -

1. Are Maia Josebachvili and Brain Levy entrepreneurs, social entrepreneurs or both? Explain.

2. Describe the personality traits of the Urban Escapes founders.

3. How did the founders of Urban Escapes finance the company's growth and what options did they have for additional funding?

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