Harley-Davidson, Inc. www.harley-davidson.com NYSE: HOG You will research this company, perform a SWOT analysis on it, analyze its industry using Porter's 5 Forces model, and ultimately give a recommendation as to whether the industry seems attractive, where the company sits in that industry, and whether you should

A) invest in that company, and

B) whether a new company should enter that industry as a competitor to that company.

A and B are not necessarily mutually exclusive. If you find that your company is a strong, successful enterprise with a positive outlook, it is likely a good investment. That does not mean that the industry itself does not also still have room to grow and support a new entrant also.

You will need to give a short general overview of the company- history, size, profitability, etc., as well as your specific SWOT analysis. You will then need to give an overview of the industry- what line of business is the company in, who are major competitors, recent and future trends (globally when possible), etc., including your 5 Forces analysis.
Back up all recommendations (investing and new entrant) with your reasoning- quantitative data is always the best support.

You will prepare a 5 pg paper of your research, findings, and recommendations. This is an opportunity to think analytically and strategically about real world information and scenarios that you may face as a manager, a business owner, or even just an investor.

Additional Requirement

This question is based on marketing and discuss about company analysis. The company chosen here is Harley Davidson. Harley Davidson has been manufacturing motorcycles since 1903 and today, it is at the helm of making the world's best cruiser motorcycles. A review of Harley's marketing plan has been done in the solution.

Word limit 1850