Guidelines for Case Analysis - The research about untied arab emirate

1. Organization

Break the analysis into the following major headings:

1. Introduction
2. Strategic Issue
3. External Analysis
4. Company Situation
5. Recommendations
6. Appendix Financial Ratios, Five Forces Analysis, SWOT, etc.

In addition, use the subheadings described in this document to break up long sections.

2. Style
Use APA style which means double space throughout-do not add any additional space between paragraphs. Be sure to indent the first word of each new paragraph. Do not have long paragraphs containing a variety of related but different topics-break into smaller paragraphs for organization and ease of reading. Use a topic sentence to clarify the purpose of each paragraph. Number the pages starting with the Introduction , e.g., do not include the title page.

Proof! Check your work and correct the spelling and grammar errors. Write clearly with correctly structured complete sentences. The ability to present an effective case analysis depends on your critical thinking skills AND your ability to express your ideas in writing. Students who turn in a "first draft" may not earn a grade that is desired. When sections are returned to you, note all comments from the instructor and take notes in the class discussion to incorporate into your next case analysis.

Start each of the major sections with an introduction that briefly characterizes and sets the stage for the section. Also at the end of each significant section, summarize with a paragraph capturing the key strategic findings of your analysis for that section.Do not make comments like "The case did not provide information on . . ." You do not need to site the textbook or case. Eliminate personal pronouns such as I, we, etc.

Staple or clip the paper in the upper left hand corner-no binders, please.

3. Show Impact
Your job is not to "spill back" the facts from the case. Assume that the person who reads your write up will have read the case carefully. Support your statements of analysis with brief examples from the case information. Your focus should be on the impact, effect, and strategic implications of your analysis. Do not overlook exhibits in the case with additional data.

4. Apply Tools and Vocabulary
Demonstrate that you understand and can effectively apply the tools of strategic analysis: macro environment, driving forces, key success factors, industry analysis, financial analysis, SWOT, strategic group map and the nine cell industry attractiveness, competitive strength matrix. An effective case analysis effectively incorporates the language of strategic analysis throughout.

Attachment:- Article.pdf