General summary of the industry, brief history of the selected company, its vision and mission – roughly 150 – 200 words – word count will not be considered as a part of the word limit.

Evolution of the strategy?

TASK: Give a short account of the history of the company and trace the evolution of its strategy over time. As part of this introduction, recognize the organization’s current mission and goals.

problem: Internal assessment to recognize resources and capabilities.

First of all, you should discuss what resources and capabilities are. Are resources and capabilities the similar or different and why. Give theoretical support to back up your argument.

I recommend you use Porter’s Value Chain Analysis. First, discuss what Porter’s Value Chain Analysis is and why it is significant for analyzing firm’s internal resources and capabilities.

Discuss each and every component of value chain (must give a theoretical support to back up your argument) and then recognize what resources and capabilities the company selected has in each value chain.

External assessment to recognize resources and capabilities.

Give a very short analysis of why PESTEL is important to analyze external environment.

Then, discuss how each component of PESTEL might affect the company chosen. There are four steps to be undertaken.

1) What each factor is (you can directly quote from the textbook and use the textbook as the reference – do not forget to quote the reference).

2) Discuss how each factor affect firm performance in general (try to find out journal article(s) to support your claim. The worst scenario that you can’t locate any journal article(s) to support, you should at least cite the textbook as the theoretical support).

3) Discuss how each factor influence the company chosen in particular. It is how you relate your understanding of the theories to the case study.

4) Discuss what resources and capabilities which the company chosen Australia possesses or doesn’t possess to respond or cope with each component of PESTEL.

TASK: Conduct an analysis of the organization’s internal and external environment comprising its resources and capabilities, and the nature of its competitive benefit.

Analysis of the nature of organization’s competitive benefit.

problem: On the basis of the internal and external analysis, what strengths, weaknesses, opportunities and threats are indicated?

Drawing from your discussion of above problem, give a brief analysis of SWOT (Strengths, Weaknesses, Opportunities, and Threats) of the company chosen. Before the short analysis, discuss what SWOT is and how it is significant.

problem: Based on the opportunities and threats recognized, what policies do you think the company must pursue to stay competitive?

Supposing that you are the analyst or CEO of the company chosen, discuss what policies you believe the company must pursue to stay competitive. Please be remembered that your analysis should be backed up by theoretical discussion.