Founded in 1968 by a decree of the late Sheikh Zayed bin Sultan Al Nahyan. Since then NBAD incorporate trades on Abu Dhabi Securities Exchange under stock code NBAD.
NBAD is 70% owned by the government of Abu Dhabi through Abu Dhabi Investment Council (ADIC) the headquarters is based in Abu Dhabi.It became a public joint stock company in 2000, bringing to the market nearly 30% of its shares when Abu Dhabi Stock Market was founded. It's Ranked by the prestigious Global Finance in its world's top 50 safest banks since 2009 and the safest bank in the Emerging Markets and the Safest Bank in the Middle East.
The National Bank of Abu Dhabi has one of largest networks in the UAE with an expanding network of 125 branches and cash offices and more than 585 ATMs across the country. It grows strategically toward its vision to be recognized as the world's best Arab Bank.Founded as Abu Dhabi first Local Bank, today NBAD growth plans strategies across the West - East Corridor, an expansion area stretching from West Africa to the Far East. NBAD strategy is to build five international bank franchises in the largest and fastest growing economies in the West - East Corridor. Moreover, NBAD will operate eight banking hubs across this region to further grow its whole sale banking business.
NBAD aims are to be the largest, safest and best performing bank in the UAE and GCC. After the bank faced transformational changes in leadership in 2013, which enabled NBAD to steer and realign the strategic plans for domestic and International plans. From here there has been a refocus of the strategies. The vision is to be the first bank of choice for core client in the UAE and the West- east corridor.NBAD start to grow the presence in the UAE also expanding internationally. NBAD is well positioned to successful growth by focusing on the mission to be core to chosen customers and to capitalize on the balance sheet strength and geographic positioning.
Prepare a project report on National Bank of Abu Dhabi in 8 chapter as per mentioned below:
Chapter 1:- Introduction
Chapter 2:- Vision, Mission And Value
A. NBAD vision
B. NBAD mission
C. NBAD goals & objectives
Chapter 3:- SWOT analysis for the national bank of Abu Dhabi (NBAD)
A. Strength
B. Weakness
C. Opportunities
D. Threats
Chapter 4:- Market positioning of the Bank based on products and services
Chapter 5:- The industry and competitor analysis.
Chapter 6:-List of recommendations/suggestions for NBAD going international
a. Cultural Analysis of the host country
b. Possible Entry Mode
c. Marketing and Business Strategies
Chapter 7:- Conclusion
Chapter 8:- References