For the research question and hypotheses you developed in your Module 5 Literature Review assignment, write a report outlining the type data you would collect, how you would collect it, and how you would analyze it. In this activity you will create a report that has the following paragraphs taken from Report 3 on page 374 of the Sekaran and Bougie text: Study Design, Population and Sample, Variables and Measures, Data Collection Methods, and Data Analysis Methods. You will turn in this assignment in Module 9.

The primary purpose of this Research Methodology Assignment is to give you experience in determining appropriate research methods to be used with the research question and hypotheses you have posed and with the type data you would need to collect to answer your question. Your report must contain the sections indicated in the previous paragraph, and APA formatting standards must be followed throughout. The paper does not have to be lengthy; perhaps 750 to 1500 words.

Research Questions

i. What are the factors responsible for a successful process of a new product development?

ii. To what extent does competitive advantage contribute to the sustainability of a new product development?

iii. Highlight the significance of innovation in the development of a new product development

iv. What are important factors to consider with product innovation and ensuring the consumer is content?