First, download the software Tableau.

Then,
Explore the various data sets available on that list.

http://www.forbes.com/sites/bernardmarr/2016/02/12/big-data-35-brilliant-and-free-data-sources-for-2016/#55cbf8896796

Pick one that interests you, download it, and explore/display what it has to say in Tableau.

a. 3-4 panels displaying different views of the data that build upon the previous panel's information with your written interpretations. i.e. Build a story out of the data.

b. One or more of these panels needs to display the following: a new data column that you either manipulated from an original column in the data, or created a new calculation column, or (for the data base administrators) merged a new dataset or data column. Describe this in that panel's interpretation. How does this new column enhance the original data or the display?

c. One or more of these panels needs to display the following: Create user interactivity with a filter on the panel. This allows a user to segment out the data they want to focus on. Describe this in that panel's interpretation and do a close up screen shot so I can see the filters used. In what way does this function help users create their own story?

2. Include at the last panel a written statement that answers, how could this secondary data help/support a marketing research project?