Finding a billboard or an advertisement banner on roads, railway stations and other public places had been observed for many decades and it is still the most successful mode adopted by most companies throughout the world. Internationalization has led various sectors to widen their reach to consumers outside their geographical area and Internet has made it possible to accomplish their goals.
The usage of Internet is considered as a major advent for the expansion of various industries throughout the world. Various researchers have demonstrated the advent of Internet as transformation from industrial to service economy and now to knowledge economy.
Preapre a 12500 - 13000 words project paper on Globalized world of marketing, your report should be framed as :
(1) Executive Summary
(2) Aims and Objectives
(3) Introduction
(4) Globalized World of Marketing
- Internet Marketing
- Variety of Channels
(5) Transformation of Marketing Channels in FMCG Sector
- FMCG on Internet
- Online Consumers Buying Behaviour
- FMCG Consumers Buying Behaviour
- Branding has a Role to play
- Understanding Clickstream: An Overview
(6) Social Media on FMCG
- Doritos iD3
- Focus of Social Media
(7) Search Engine Optimization in Context of Online Information Search
- Better Information: Better Decision
- Promotion through Search Engines
- External Links
- Internal Links
- Meta Tags
(8) Internet Marketing Mix
- E-Product Strategies
- E-Price Strategies
- E-Promotion Strategies
- E-Place or Physical Distribution
- Mobile Internet Marketing
(9) Pros and Cons of Internet Marketing
(10) Conclusions and Recommendations
(11) References