1.) Discuss the differences between content and construct validity and why each would be important to a specific research project that might be done in your organization. Be sure you provide details about the example project and how these types of validity are important in that context.

2.) The advent of a variety of internet survey tools (e.g. Survey Monkey, Zoomerang) has made accessing large numbers of potential survey takers much faster, easier and cheaper than in the past? How do these tools improve or increase each of the common error types?

3.) Briefly describe a research project your would like to do in your organization. Define and defend what measurement scale you would select for the project.