Read the Urban Outfitters Continuing Case Study Part 4: Marketing a business. The link to the case is under the assignment tab in the course shell. You are to prepare a 3-4 page report that answers the following problems:
1. describe why Sears or Wal-mart cannot effectively create a trendy counterculture image.
2. Could the big box stores sell merchandise identical to Urban Outfitters? describe your answer.
3. Identify at least three reasons why exclusivity is valuable.
4. Senk says that shopping is largely entertainment. Do you agree or disagree with him? describe your answer.