Part2. Customer/Industry Analysis
a. Describe the industry in that your business will be located and describe at least three recent trends in which industry. Note: This information and item b. following might be found using your NAICS number and in trade organization publications.
b. describe the market growth rate for your product/service that is, what is market demand likely to be in next 1-3 years.
c. Describe your market segment as well as your market niche in that market segment, that is, Describe your customers..
d. Describe at least three of your competitors, why they are competitors and where they are located.
e. Where will you locate your business? If a entirely online business what will you do to attract the customers?
f. How will you market or promote your product/service? That is, online sales, social media marketing search engine optimization, personal selling, and so on. Describe in detail.
Part3. Management and Operations
a). Describe who will be the CEO and his/her qualifications/experiences in the product/service industry, including both education and work and further relevant experiences.
b). Describe who will create your product/service, how, and where.
c). Describe how many employees you will need at startup, their particular expertise (e.g. marketing, financial, operations, etc.), and how they will be paid.
d. describe what types of external advisors you will need and how they will be paid (e.g. lawyer, accountant, etc.)
e). describe the legal organization of your business (e.g. sole proprietor, LLC, Partnership, C Corporation, S Corporation) and reasons for selecting this legal organization form.
f). Describe unpaid advisors who will aid you throughout start-up and 3 years thereafter