EXERCISE - CULTURAL DIVERSITY

(a) Read the case and answer the questions that follow.

Disney in France (Source: Hill, C 2003, Global Business Today, 2nd edn, McGraw-Hill Irwin, Boston pp. 118-119.)

Briefly describe the following terms

Polychromic and Monochromic cultures

Low Context and High context culture

QUESTIONS

Read the case study Disney in France, and answer the questions below

QUESTIONS

(i) What assumptions did Disney make about the tastes and preferences of French consumers? Which of these assumptions were correct? Which were not?

(ii) How might Disney have had a more favourable initial experience in France? What steps might it have taken to reduce the mistakes associated with the launch of Euro-Disney?

(iii) In retrospect, was France the best choice for the location of Euro-Disney?

Below are some details about the attachments and how to use them in my case study:

1. Microsoft world includes the case study and the Questions that should be solve.

2. PP slides present the lecture to understand more about the case study.

3. Format for each question should be starting with an Introduction , Body 1 ,Body 2 and conclusion .

Please note the following :

Each question is expected to be within 200 to 250 words.

Up to a maximum of 70% of the allocated mark for each question will be assigned for the accuracy and completeness of the answer.

Up to a maximum 30% of the mark will be allocated mainly but not limited on the demonstration of the following parameters:

- Structure of the response including clear introductory and concluding remarks with body.

- Showing of examples wherever applicable.

- Drawing graphs wherever applicable.

- Academic evidence supporting the argument.

- Logical flow and smooth transitions between arguments.

- Free of grammar and spelling errors along with appropriate writing style - clear and concise- easy and simple language

Attachment:- Lecture 4 chapter 2 SC(1) (1).rar