Etisalats Strategy and Solutions to Compete in the Global Market
Emirates Telecommunications Corporation (Etisalat) is a UAE-based telecommunications services provider, currently operating in 18 countries across Asia, the Middle East and Africa.
Etisalat is considered the 13th largest mobile network operator in the world, with a total customer base of 100 million. Etisalat has recently announced several ambitious strategies to take the corporation into the forthcoming era of competition.
In this case study, you should summarize Etisalat's strategy and future direction in the UAE market or abroad to meet challenges of the liberalized market and to become a market leader in the field of telecommunications. Also, discuss range of business and consumer communication solutions provided by Etisalat to implement its strategy. Finally, briefly discuss Etisalat's supply chain model.
The Strategy Section
The objective of this section is to research different strategies announced by Etisalat to compete in the global market.
The Business and Consumer Solutions
The objective of this section is to research different products, mobile applications, solutions, and services provided by Etisalat to compete in the global market.
The Supply Chain Model Section
The objective of this section is to research Etisalat's business model in terms of supply chain management strategy.
The Conclusion/Recommendations Section
The objective of this section is to add the group's opinion about the aforementioned strategies and solutions. Also, you can mention how other companies in the same field were successful after adapting similar strategies and solutions.