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Donna Hamilton is energized to open her own restaurant, the Westminster Inn. Although Donna has worked as a cook and even managed the number of restaurants throughout her career, she is concerned that she gets off to the good start. Donna splurges several weeks before the restaurant opens setting goals.

1. Donna is particularly concerned about what her competitors are doing. What part of the SWOT analysis will aid her?

2. What types of objectives will Donna likely make?

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