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Do managers really have a large sample size bias? Because you cannot survey managers easily, this exercise will use surrogates. Ask any five seniors majoring in business administration who have not taken a marketing research class the following questions. Indicate whether each of the following statements is true or false.

a. A random sample of 500 is large enough to represent all full-time college students in the United States.

b. A random sample of 1,000 is large enough to represent all full-time college students in the United States.

c. A random sample of 2,000 is large enough to represent all full-time college students in the United States.

d. A random sample of 5,000 is large enough to represent all full-time college students in the United States. What have you found out about sample size bias?

Project Management, Management Studies

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