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The Problem Maryanne Gaitho(2017)claims"industry in ?uences,academicians, and other prominent stakeholders certainly agree that big data has become a big game changer in most, if not all, types of modern industries over the last few years".

Many organizations attempt to take advantage of big data to enhance customer experience, cost reduction, better-targeted marketing and making existing processes more Efficient; however, the value of big data continues to remain a challenge.

The Questions Following APA style and supporting all your claims with proper relevant literature, please writean essay containing atleast 550 words, which address the following questions.

1. What is big data and what are its bene?ts?

2. Provide big data examples in real life.

3. What are the current technical challenges of big data?

References Gaitho, M. (2017, Dec). How applications of big data drive industries. Simplilearn.

Management Information System, Management Studies

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