Discussion

• Describe the main driving factors that determine the choice of platforms and content that your franchises should focus on when using social media to communicate with customers in Mexico, Saudi Arabia, and China.

• Explain some of the etiquette factors that should be taken into consideration in each country when using social media to conduct business, which is essential for business professionals.

• Discuss how global technology has changed the way businesses, in this case the franchises, communicate because of the accessibility of Web sites, social media, e-mail, and other forms of technology.