DISCUSSION QUESTION 1

"The Role of Marketing" Please respond to the following:

Discuss the likely impact on the health care industry if all health care marketing were to stop tomorrow. Provide specific examples to support your response.

Based on what you have learned in Chapter 1, evaluate your potential as the head of marketing for a health care organization of your choice. Explain your rationale by including what you would be good at and what might be a weakness.

DISCUSSION QUESTION 2

"Defining the Health Care System" Please respond to the following:

• Describe a possible change in one of the domains of analysis in the framework for understanding health care systems and one likely result of that change. Explain your rationale.

• Analyze the two working models for understanding different health care systems and determine which model would be most useful to you in your current (or future) position in the health care industry. Provide specific examples to support your response.