Discussion Board

Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:

What were the most compelling topics learned in this course?

How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?

What approaches could have yielded additional valuable information?

The main post should include at least 1 reference to research sources, and all sources should be cited using APA format.

Unit 5 - Individual Project

This week, you will be responsible for creating a Pay-per-Click (PPC) Plan of 4-5 pages. For this portion of the e-Business Plan, you must include the following:

Create a description of the 3 types of searches that will be used in your PPC plan.

Describe the PPC campaign that you recommend for the case study company.

Define each of the following items listed below specifically for the case study company using goal-based target estimates:

Click-through rate

Cost per click

Average cost per click

Conversion rate

Cost per conversion

Cost per lead

Cost per acquisition

Create 5 ad groups, including their purpose and suggestions for headlines and text.

Describe how you will implement your ads and track your ad score.

Then, complete the e-Business Plan incorporating feedback as needed. All sources should be cited both in the text and in the references using APA format.